![EjSBS - The European Journal of Social & Behavioural Sciences](https://www.europeanpublisher.com/data/journals/journal_cover_1-968-norm.jpg)
The European Journal of Social & Behavioural Sciences
Online ISSN: 2301-2218
European Publisher
Customer Segmentation With Machine Learning for Online Retail Industry
Table 5: Marketing based clusters with number of customers
Segment/Action | Count |
IGNORE | 1606 |
STIMULATE | 1300 |
REWARD | 1050 |
WELCOME | 322 |
Silver-REWARD | 50 |