The European Journal of Social & Behavioural Sciences
Online ISSN: 2301-2218
European Publisher
Formation of Creative Thinking by Analogical Performance in Creative Works
Table 2: Creative thinking process of umbrellas
| Umbrella | Design Performance | Thinking Creativity |
| Awareness | To develop the varieties of the folding design on umbrellas, to replace the cover of the umbrellas by changing clothes and moods as human beings doing; to integrate the feelings of human beings or animals into the design concepts.To develop the cover of umbrellas to storage, change as dynamic design | Observed that the covers of umbrellas are smooth with cloth; the bracket and controller can be reservedObserved that the cover of umbrellas are too monotonous; umbrellas can be dry or wet to be opened as animals |
| Observation | To develop the variability of the umbrella cover, umbrella stand and the foldable umbrella. | The observation of an umbrella stand as the drying rack to hang up the clothesThe observation of an umbrella cover as the office workers to wear changeable beautiful clothesThe observation of a foldable umbrella as the seeable design of pets in the cage |
| Strategy | The direct analogy, personal analogy and symbolic analogy were applied to create ideas.NM analogy was used to create images. | Free association: umbrella / rain/ wet/ clothes/ the sun/ dried/ store/comforts/ patterns/ animals/ running and jumping/catch/grasp/ cloud/fly away/ leavesAnalogical concept: umbrella / clothes / dried/ animalsAnalogical focus: variations of umbrella covers; clothesline umbrella; animal umbrella |
| Reflection | The umbrella, umbrella stand and umbrella storage as design objects.The designer will be conduct the meta-free associations and re- design based on the features. | A free association: the reflections from the external and extension of umbrella in terms of the interests and functions of umbrella.Analogical thinking: tending to horizontal and various thinking. |